On June 15th, the 20th World Brand Conference, organized by the World Brand Lab, was held in Beijing. The conference unveiled the 2023 list of “China’s 500 Most Valuable Brands”. “Sinochem” has witnessed continuous growth in its brand value, ranked seventh with a brand value of 442.145 billion yuan. “Sinochem” brand has been enlisted for 20th consecutive years. Additionally, the company’s subsidiary brand “Jinmao” ranked 174th with a brand value of 58.209 billion yuan.
The “China’s 500 Most Valuable Brands” list is released by the World Brand Lab, a brand value research institution. The list evaluates brand value based on three indicators: financial data, brand strength, and consumer behavior analysis. It uses the “present earning value method” to assess brand value, comprehensive consumer research, competitive analysis, and predictions of future revenue. The evaluation also considers ESG and carbon emissions data.
Since 2004, the “Sinochem” brand has consistently ranked among the top ten on the World Brand Lab’s “China’s 500 Most Valuable Brands” list. On May 8th, 2021, Sinochem Holdings Co., Ltd. was officially established, and its new brand identity was unveiled. The upgraded “Sinochem” brand has been recognized for its outstanding and stable performance, securing the seventh position on the 2022 and 2023 “China’s 500 Most Valuable Brands” lists.
Furthermore, Sinochem Holdings released a new brand image film on the same day, showcasing its dedication to becoming a world-class chemical conglomerate driven by technology.
